Monday, February 4, 2013

Creativity vs. Execution

Merissa Meyer, Yahoo's new CEO makes an interesting observation in conversation, with Bloomberg's Erik Schatzker, at the World Economic Forum in Davos. (See video below for shortened version, key points of the discussion.)

Meyer depicts creativity within a company, in a novel and interesting light.  

"One would think that the opposite of creativity is stagnation," she argues. "But there is a school of thought, which suggests that on the opposite side of creativity is execution." In other words, if a company is focused on creativity, many aspects of execution (in respect to growth, may be compromised) or visa versa. 

Ostensibly, Yahoo is in execution mode, which means that the company will focus on taking the platform (spawned from creativity) to optimizing the experience and making functionality more accessible to users.

Jan. 25 (Bloomberg) -- Highlights from Yahoo CEO Marissa Mayer's conversation with Bloomberg's Erik Schatzker at the World Economic Forum in Davos.

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